Job Description

Digital Marketing Summer Intern

At the South-Central Connecticut Regional Water Authority (RWA), we provide more than just waterwe deliver life-sustaining resources to nearly 430,000 consumers every day. As a nonprofit public corporation driven by our commitment to excellence and community, we take pride in being responsible stewards of over 28,000 acres of watershed land, ensuring the sustainability of our environment for future generations. Guided by the principles of Conscious Capitalism, we believe in the power of business to make a positive impact on the region we serve. When you join RWA, you have more than a job, you have a purpose and will become part of a team that values integrity, environmental stewardship, and community service. You'll work with purpose, knowing that every drop of water we deliver makes a difference, and that our customers trust us to uphold the highest standards of reliability, sustainability, and care.

The RWA summer internship program runs from June 8 - August 14 (10 weeks), is a paid internship and allows you to work with an organization that is critical to New Haven county's success and infrastructure. During this program, you will be given the opportunity to grow professionally as well as showcase your skills and abilities. At the end of the program, you will present what you've learned throughout the summer to organizational leaders and your peers.

Responsibilities:

• Social Media Management: Create and schedule posts on platforms like Facebook, Instagram, and LinkedIn to engage with the audience and promote services.
• Content Creation: Create posts about plumbing tips, maintenance advice, and the benefits of plumbing insurance.
• Email Marketing: Develop and send out email campaigns to existing and potential customers highlighting special offers, new services, and insurance programs.
• SEO Optimization: Optimize the company website and content for search engines to improve visibility and attract organic traffic.
• Online Advertising: Assist in creating and managing online ads on Google, Facebook, and other platforms to reach a broader audience.
• Customer Testimonials: Collect and share customer reviews and testimonials to build trust and credibility.
• Competitor Analysis: Research competitors to understand their marketing strategies and identify opportunities for differentiation.
• Graphic Design: Create visually appealing graphics for social media, website, and marketing materials.
• Video Production: Produce short videos demonstrating plumbing services, customer testimonials, and educational content about plumbing insurance.
• Database Management: Maintain and update customer databases and mailing lists.
• Reporting: Track and report on the performance of marketing campaigns and initiatives.

Required Skills & Qualifications:

• Strong Writing and Communication Skills - Ability to write clear, grammatically correct, engaging social media posts, email content, and educational materials.
• Familiarity With Social Media Platforms - Experience using Facebook and Instagram for content creation and audience engagement.
• Basic SEO Knowledge - Understanding of keywords, search visibility, and on-page content optimization.
• Email Marketing Experience - Comfort working with email platforms to create campaigns and manage contact lists.
• Digital Advertising Fundamentals - Basic understanding of Google Ads, Facebook Ads, or other online advertising tools.
• Graphic Design Ability - Experience using Canva, Adobe Creative Suite, or similar tools to create visuals for marketing materials.
• Video Editing & Production Skills - Ability to film and edit short videos for social media, educational content, or customer testimonials.
• Analytical & Research Skills - Ability to conduct competitor research, review customer feedback, and interpret marketing performance data.
• Organizational & Time-Management Skills - Capable of managing multiple assignments and meeting deadlines.
• Attention to Detail - Ensures accurate reporting, clean copy, and high-quality graphics.

Preferred Qualifications (Nice to Have):

• Experience with analytics tools such as Google Analytics, Meta Insights, or platform dashboards
• Creative mindset with an interest in branding and customer engagement

Soft Skills:

• Collaborative and team-oriented
• Self-motivated with a willingness to learn
• Comfortable taking initiative and proposing new ideas
• Flexible and adaptable as priorities shift

South Central Connecticut Regional Water Authority (SCCRWA) will not discriminate or permit discrimination against any person or group of persons on the basis of race, color, religious creed, age, marital status, national origin, ancestry, sex, gender identity or expression, sexual orientation, intellectual disability, mental disability or physical disability including, but not limited to, blindness, (unless such disability, even with reasonable accommodation, prevents the applicant from being able to perform the work involved), or in any manner prohibited by the laws of the United States or of the State of Connecticut. Further SCCRWA will not retaliate against or condone retaliation against any person or group of persons who oppose actions, treatment or conduct that they believe to be discriminatory.

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