Founding Marketer (Growth & GTM) Job at Clera, San Francisco, CA

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  • Clera
  • San Francisco, CA

Job Description

About the Role

A pre-seed healthtech startup is hiring its first dedicated marketer - a founding team member who will own growth, go-to-market strategy, and brand storytelling from day one. You'll build the marketing function from the ground up, partner directly with leadership, and drive revenue, user growth, and market momentum in a hands-on, cross-functional capacity.
What You'll Do
  • Define and execute GTM strategy across channels to drive revenue and user growth.
  • Lead branding and storytelling to craft a compelling narrative that resonates with health-conscious consumers.
  • Oversee paid ads (Google, Meta, LinkedIn), social media, partnerships, and influencer programs.
  • Collaborate cross-functionally with product, sales, design, and customer success teams.
  • Set budgets, forecast outcomes, and measure ROI across all marketing channels.
  • Build and mentor the marketing function as the company scales.
  • Develop high-impact marketing campaigns and maintain performance dashboards.
What We're Looking For

Required:
  • 2-5 years of experience in B2C growth marketing, sales, or adjacent fields.
  • Proven track record defining and executing GTM strategies across multiple channels.
  • Strong brand storytelling and positioning skills.
  • Proficiency in digital marketing channels including Google Ads, Meta, and LinkedIn.
  • Experience with influencer and partner marketing, including negotiation and campaign management.
  • Proficiency in advanced marketing analytics, attribution modeling, and CRM/tooling integration (e.g., GA4, dashboards, CRM).
  • Experience managing marketing budgets, forecasting, and measuring ROI.
  • Demonstrated experience building and leading a marketing function.
  • Strong cross-functional collaboration skills across product, sales, design, and customer success.
Nice to Have:
  • Strong analytical skills for testing and scaling marketing strategies.
  • Experience developing and executing high-impact campaigns in a startup environment.
Compensation & Benefits
  • Salary range: $35,000-$70,000 USD annually (or local equivalent).
  • Founding team equity opportunity.
  • Visa sponsorship available.
Location

This is an on-site role based in Helsinki, Finland . Candidates based in or willing to relocate to Helsinki are encouraged to apply.

Job Tags

Local area, Relocation, Visa sponsorship

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